Browsing Articulos by Subject "Objeto símbolo"
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Objetos simbólicos de consumo y su relación con la construcción de identidad de las generaciones de consumidores en la ciudad de Cali–Colombia
(Revista Global de Negocios, 2015)Consumption has a meaning that goes beyond the utilitarian nature and commercial value of the product. This meaning is based on the ability of consumption to contain and communicate personal and cultural meanings. The aim ...
