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    • Propuestas para la implementación de una marca de lugar en Santiago de Cali 

      Melchor Cardona, Madeline; Peláez Sánchez, María José; Soto Girón, Luis Alejandro; Cachaya Benítez, María Azucena (Universidad Autónoma de Occidente, 2015-12)
      Place Branding seeks to position a region to stand out, differentiate and attract not only tourism, but also investors and strengthen the sense of belonging. A proposal under this approach, for the city of Santiago de ...