Browsing Maestría en Administración de empresas by Author "Morales Romero, Claudia Andrea"

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    • Estrategia para el fortalecimiento del Programa Lealtad Coomeva 

      Morales Romero, Claudia Andrea; Bolaños López, Gustavo (Maestría en Administración de EmpresasDepartamento de Administrativación y FinanzasFacultad de Ciencias Administrativas, 2019-06-07)
      The purpose of this research project is to present a proposal for the revitalization of the Coomeva Loyalty program. Through a qualitative methodology and applying the documentary review as a primary source, based on the ...