Key performance indicators for improving a CRM implementation
| dc.contributor.author | Maio Fernandes, Sara | |
| dc.contributor.author | Coutinho, Carlos | |
| dc.date.accessioned | 2021-07-09T22:30:13Z | |
| dc.date.available | 2021-07-09T22:30:13Z | |
| dc.date.issued | 2017-06 | |
| dc.identifier.uri | https://hdl.handle.net/10614/13095 | |
| dc.description | Este documento analiza los principales pros y contras en la implementación y configuración de instancias de una herramienta de Customer Relationship Management (CRM) en una empresa, con el propósito de entender si el establecimiento de indicadores clave de desempeño (KPIs) podría ayudar a lograr un mayor éxito. tasa en su implantación en un nuevo negocio | spa |
| dc.description.abstract | This document analyses the main pros and cons factors in the implementation and configuration of instances of a Customer Relationship Management tool (CRM) in a company, with the purpose of understanding if the establishment of key performance indicators (KPIs) could help achieving a higher success rate in its implantation on a new business | eng |
| dc.format.extent | 6 páginas | spa |
| dc.format.mimetype | application/pdf | spa |
| dc.language.iso | eng | eng |
| dc.rights | Derechos Reservados ©2007 IEEE | spa |
| dc.title | Key performance indicators for improving a CRM implementation | eng |
| dc.type | Artículo de revista | spa |
| dc.subject.armarc | Relaciones con los clientes | spa |
| dc.subject.armarc | Computación en la nube | spa |
| dc.subject.armarc | Sistemas de información | spa |
| dc.subject.armarc | Customer relations | spa |
| dc.subject.armarc | Cloud computing | eng |
| dc.contributor.corporatename | spa | |
| dc.publisher.place | Madeira, Portugal | spa |
| dc.relation.citationendpage | 1406 | spa |
| dc.relation.citationstartpage | 1401 | spa |
| dc.relation.ispartofjournal | 2017 International Conference on Engineering, Technology and Innovation (ICE/ITMC) | spa |
| dc.rights.accessrights | info:eu-repo/semantics/closedAccess | eng |
| dc.type.coar | http://purl.org/coar/resource_type/c_6501 | spa |
| dc.type.content | Text | eng |
| dc.type.driver | info:eu-repo/semantics/article | eng |
| oaire.accessrights | http://purl.org/coar/access_right/c_16ec | spa |
| oaire.version | http://purl.org/coar/version/c_970fb48d4fbd8a85 | spa |
| dc.type.version | info:eu-repo/semantics/publishedVersion | eng |
Files in this item
This item appears in the following Collection(s)
-
Articulos [1024]
