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dc.contributor.authorMaio Fernandes, Sara
dc.contributor.authorCoutinho, Carlos
dc.date.accessioned2021-07-09T22:30:13Z
dc.date.available2021-07-09T22:30:13Z
dc.date.issued2017-06
dc.identifier.urihttps://hdl.handle.net/10614/13095
dc.descriptionEste documento analiza los principales pros y contras en la implementación y configuración de instancias de una herramienta de Customer Relationship Management (CRM) en una empresa, con el propósito de entender si el establecimiento de indicadores clave de desempeño (KPIs) podría ayudar a lograr un mayor éxito. tasa en su implantación en un nuevo negociospa
dc.description.abstractThis document analyses the main pros and cons factors in the implementation and configuration of instances of a Customer Relationship Management tool (CRM) in a company, with the purpose of understanding if the establishment of key performance indicators (KPIs) could help achieving a higher success rate in its implantation on a new businesseng
dc.format.extent6 páginasspa
dc.format.mimetypeapplication/pdfspa
dc.language.isoengeng
dc.rightsDerechos Reservados ©2007 IEEEspa
dc.titleKey performance indicators for improving a CRM implementationeng
dc.typeArtículo de revistaspa
dc.subject.armarcRelaciones con los clientesspa
dc.subject.armarcComputación en la nubespa
dc.subject.armarcSistemas de informaciónspa
dc.subject.armarcCustomer relationsspa
dc.subject.armarcCloud computingeng
dc.contributor.corporatenamespa
dc.publisher.placeMadeira, Portugalspa
dc.relation.citationendpage1406spa
dc.relation.citationstartpage1401spa
dc.relation.ispartofjournal2017 International Conference on Engineering, Technology and Innovation (ICE/ITMC)spa
dc.rights.accessrightsinfo:eu-repo/semantics/closedAccesseng
dc.type.coarhttp://purl.org/coar/resource_type/c_6501spa
dc.type.contentTexteng
dc.type.driverinfo:eu-repo/semantics/articleeng
oaire.accessrightshttp://purl.org/coar/access_right/c_16ecspa
oaire.versionhttp://purl.org/coar/version/c_970fb48d4fbd8a85spa
dc.type.versioninfo:eu-repo/semantics/publishedVersioneng


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