Metodología de evaluación con perspectiva de género (GEM) para telecentros: “una herramienta de aprendizaje para el cambio y el empoderamiento”
Artículo de revista
Universidad Autónoma de Occidente
Gurumurthy (2004) states that the incorporation of the gender approach in Information and Communication Technologies (ICTs) is not only related to their increasing use by women, but also to the transformation of the system where these technologies are included (political, economic and social contexts; promotional strategies, ways of Access and uses of the ICT, among others). In this sense, call centers can become propitious spaces for: (1) fostering women participation with equality of conditions with men, (2) favoring the social integration and (3) promoting actions or strategies through the creative use of ICT. In this line, this paper proposes firstly a conceptual base of the existing relation among ICT, development, and gender. Secondly, it makes the reader reflect on the potential role of call centers as spaces for empowerment and social change. And lastly, the paper presents the adaptation of the Gender Methodology Evaluation (GEM) to call centers, which was created by the Support to Women’s Network Program (PARM in Spanish) of the Association for Communication Progress (APC in Spanish).
- Articulos 
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