Apropiación de las plataformas OTT entre las audiencias audiovisuales de Cali
Trabajo de grado - Pregrado
2019-05-10
Universidad Autónoma de Occidente
The present research seeks to know the habits of consumption and the relation of the caleña audience of university and technological levels with a quantitative study of descriptive type is investigated on the behavior of purchase and consumption of these young people versus the audiovisual media, specifically on OTT platforms. A nonprobabilistic model was carried out, by quotas, including both men and women between 15 and 34 years of age. A survey of 150 young people at university and technology levels was used. The sample used a confidence level of 95% and an error margin of 8%. The tool makes it possible to identify trends against traditional means of communication and streaming services, finding that in this population sample there is a significant preference for these new systems, In addition, it was concluded that there is a link between the free use of OTT platforms and the massive use of them by young people from Caledonia at university and technology levels
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Descripción: TA8844.pdf
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Título: T08844.pdf
Tamaño: 1.678Mb



Descripción: TA8844.pdf
Título: TA8844.pdf
Tamaño: 6.585Mb


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