Análisis del concepto de mujer desde la fotografía publicitaria que influye en las prácticas y hábitos de mujeres jóvenes adultas de estratos 4 – 6 de Cali

Abstract

The following degree work entitled “Análisis del concepto de mujer desde la fotografía publicitaria que influye en las prácticas y hábitos de mujeres jóvenes adultas de estratos 4 – 6 de Cali” represents a descriptive investigation, with a mixed method of data collection, quantitative and qualitative. Carried out in the year 2019. Which sought to describe how advertising photography influenced the beauty practices and habits of young adult women of Cali. For this, the following research defined techniques, were, observation, interview, survey and analysis of advertising pieces. Where you could verify what were the main media that use advertising photography and influence the beauty practices and habits of young adult womens of Cali, the concept of women proposed from advertising photography that has influenced the beauty practices and habits of young adult women and which were the beauty practices and habits of young adult womens of Cali, influenced by advertising photography. For that the investigator used a convenience sample of 60 women inhabitants of the capital of Valle