El factor humano, el punto de contacto más relevante de la comunicación corporativa en la actualidad
Artículo de revista
2018
Universidad Autónoma de Barcelona
Interaction
Relationship
Moments of Truth
Face-to-face
Live communication
Interacción
Relación
Momentos de verdad
Presencial
Comunicación en Vivo
Telecommunications networks
Internet (Computer network)
Desarrollo científico y tecnológico
Internet
Redes de telecomunicaciones
Social media
Interpersonal relations
Medios sociales
Relaciones humanas

Relationship

Moments of Truth

Face-to-face

Live communication

Interacción

Relación

Momentos de verdad

Presencial

Comunicación en Vivo

Telecommunications networks

Internet (Computer network)

Desarrollo científico y tecnológico

Internet

Redes de telecomunicaciones

Social media

Interpersonal relations

Medios sociales

Relaciones humanas

Today humanity is living the era of the network society, a situation that has allowed new technologies to be protagonists of the social evolutionary process. This fact has discouraged face-to-face interactions, transferring it to the virtual world. That is why it is seen as an opportunity for corporate communication to rescue the interactions of its brands with its clients in person, live and direct, seeking to generate greater bonds of trust between the two parties
- Articulos [1024]
The following license files are associated with this item: