El factor humano, el punto de contacto más relevante de la comunicación corporativa en la actualidad

Abstract

Today humanity is living the era of the network society, a situation that has allowed new technologies to be protagonists of the social evolutionary process. This fact has discouraged face-to-face interactions, transferring it to the virtual world. That is why it is seen as an opportunity for corporate communication to rescue the interactions of its brands with its clients in person, live and direct, seeking to generate greater bonds of trust between the two parties