Plan de marketing internacional para un producto típico colombiano: La carantanta

Abstract

Globalization has become a very important process at the current time, leading to different economic activities like the impor/export of foods which has made very significant for countries in general.This has developed operations and a stable relationship between companies and international trade dealers. This tardehas giving both small and médium size companies the capability to utilize international trade as an instrument to expand there products on an international level. Due to this new opportunity generated by the factors previously mentioned, the company Pasabocas del Cauca which is a company that produces and distributes carantanta which is a typical of the indigenous Cauca region, it’s self to bringing this product into the international trade which was where this Project originated with the purpose of designing a plan to market Carantanta internationally