Browsing by Subject "Consumo simbólico"
Now showing items 1-2 of 2
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Caracterización de las prácticas de consumo en adultos jóvenes universitarios de la ciudad de Cali - Colombia
(Universidad Autónoma de Occidente, 2013)In postmodernity, the consumption is present in the symbolic construction of identities. It contributes to collective and individual differentiation. Moreover, the globalization of economies and the mass media have great ... -
Objetos simbólicos de consumo y su relación con la construcción de identidad de las generaciones de consumidores en la ciudad de Cali–Colombia
(Revista Global de Negocios, 2015)Consumption has a meaning that goes beyond the utilitarian nature and commercial value of the product. This meaning is based on the ability of consumption to contain and communicate personal and cultural meanings. The aim ...
