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    • Apropiación de las plataformas OTT entre las audiencias audiovisuales de Cali 

      Cuevas Cárdenas, Juliana (Universidad Autónoma de OccidenteMercadeo y Negocios InternacionalesDepartamento de MercadeoFacultad de Ciencias Administrativas, 2019-05-10)
      The present research seeks to know the habits of consumption and the relation of the caleña audience of university and technological levels with a quantitative study of descriptive type is investigated on the behavior of ...