2018-11-30

Análisis de la percepción del turista extranjero de la oferta turística en la ciudad de Santiago de Cali

Cadavid Libreros, María del Mar

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Title: Análisis de la percepción del turista extranjero de la oferta turística en la ciudad de Santiago de Cali
Authors: Cadavid Libreros, María del Mar
metadata.dc.contributor.advisor: Peña Padrón, Dulce María
Keywords: Mercadeo y Negocios Internacionales;Turismo receptivo;Turismo en Cali;Percepción del turista extranjero
Issue Date: 30-Nov-2018
Publisher: Universidad Autónoma de Occidente
Description: El presente proyecto de grado tuvo como objetivo determinar la percepción del turista extranjero de la oferta turística de la ciudad de Santiago de Cali, Colombia. Se trató de una investigación de tipo mixto (exploratorio y descriptivo) y de enfoque cualitativo y cuantitativo, en la cual se llevaron a cabo 100 encuestas (realizadas en: hostales y, atractivos turísticos de la ciudad) que valoraban variables sociodemográficas, conductuales y psicográficas de los participantes. También se realizaron entrevistas a profundidad con funcionarios del sector turístico con el propósito de analizar posteriormente la relación entre la oferta turística, y las expectativas y demanda real de los turistas extranjeros que visitan la ciudad. Los resultados obtenidos mostraron que, el 46% de los turistas extranjeros percibían la oferta como buena; el 31% percibía que podía ser mejor (el 23% permaneció indiferente); no obstante, ambos grupos coincidieron en que faltaba una mayor difusión de otros atractivos y productos turísticos de la ciudad (que también tuvieran en cuenta planes diurnos, y planes para niños), así como información más completa para realizar planes de manera independiente. Se concluye que uno de los factores que más limita la oferta en la ciudad es la carencia de medios efectivos para la comunicación de la oferta turística
The objective of the present degree project was to determine the perception of foreign tourists of the tourist offer in the city of Santiago de Cali, Colombia. It was an exploratory and descriptive type research with a mixed methods approach, in which 100 surveys were carried out (in: hostels and tourist attractions in the city) that valued sociodemographic, behavioral and psychographic variables of the participants. Indepth interviews were also conducted with officials of the tourism sector with the purpose of later analyzing the relationship between the tourist offer and the expectations and real demand of foreign tourists visiting the city. The results obtained showed that 46% of foreign tourists perceived the offer as good; 31% perceived that it could be better (23% remained indifferent); However, both groups agreed that there was a lack of dissemination of other tourist attractions and products in the city (they specified there should be plans for th daytime and plans for children), as well as more complete information to carry out plans independently. It is concluded that one of the factors that most limits the offer in the city is the lack of effective means for the communication of the tourist offer
The objective of the present degree project was to determine the perception of foreign tourists of the tourist offer in the city of Santiago de Cali, Colombia. It was an exploratory and descriptive type research with a mixed methods approach, in which 100 surveys were carried out (in: hostels and tourist attractions in the city) that valued sociodemographic, behavioral and psychographic variables of the participants. Indepth interviews were also conducted with officials of the tourism sector with the purpose of later analyzing the relationship between the tourist offer and the expectations and real demand of foreign tourists visiting the city. The results obtained showed that 46% of foreign tourists perceived the offer as good; 31% perceived that it could be better (23% remained indifferent); However, both groups agreed that there was a lack of dissemination of other tourist attractions and products in the city (they specified there should be plans for th daytime and plans for children), as well as more complete information to carry out plans independently. It is concluded that one of the factors that most limits the offer in the city is the lack of effective means for the communication of the tourist offer
URI: http://hdl.handle.net/10614/10893
Appears in Collections:Mercadeo y negocios internacionales

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